McDonalds, whether you love ’em or hate ’em, actually does a good job with globalization and market localization. In Europe, they tailor to what the market likes for breakfast.

No Egg McMuffin here. Just a cappucino & a croissant. Oooo la la.

It is also important to source local ingredients.  The Geneva McDonald’s ensures to customers that the beef, potatoes and bread are all made in Switzerland.

This translates: 100% pure Swiss beef, potatoes and bread

They know what tastes will be popular with their local market.    In Switzerland, they also have a McZüri which is a veal burger.

Image courtesy of theinformedvegan.com

Speaking of tastes, sandwiches are also tailored to include the bread that the market favors.  In Italy, you can get a burger on Foccacia:

And there is my personal favorite in France…..

Image courtesy of lesmarquesetmoi.fr

Some things are somewhat the same.

The playground is titled “Ronald’s Gym Club”

Walk-up counter in Lyon, France. The sign reads “Order here”.

And others much different.

Not a kids coke but a small coke