McDonalds, whether you love ’em or hate ’em, actually does a good job with globalization and market localization. In Europe, they tailor to what the market likes for breakfast.
It is also important to source local ingredients. The Geneva McDonald’s ensures to customers that the beef, potatoes and bread are all made in Switzerland.
They know what tastes will be popular with their local market. In Switzerland, they also have a McZüri which is a veal burger.
Speaking of tastes, sandwiches are also tailored to include the bread that the market favors. In Italy, you can get a burger on Foccacia:
And there is my personal favorite in France…..
Some things are somewhat the same.
And others much different.
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