Post by Lauren
Switzerland held elections this past Sunday.
Leading up to the election, political ads have been in full force, covering trams, buses, and about 80% of the Geneva billboards. To be expected, right?
What wasn’t expected by me was the shocking nature of some of these campaigns. For a neutral country, they can be very direct. Particularly, the Swiss People’s Party ones which are fear based to stop “massive immigration”.
Believe it or not, this year’s campaign’s are tame :
Previous years have been a bit more appalling. I did a quick Google search and found some from the last big election in 2007. You really don’t need to know French or German to interpret the xenophobic message conveyed.